Websites that work as hard as you do.
Builds, redesigns, SEO, and ongoing care — scoped honestly, priced transparently, no long-term contracts required.
// THREE_PILLARS
Builds
New sites and redesigns — from a simple presence to a fully custom platform with booking, payments, or a CMS you can run yourself.
SEO & Performance
Sites built to actually get found — clean structure, fast load times, and ongoing monitoring so your search visibility doesn't quietly decay.
Ongoing Care
Month-to-month maintenance plans — uptime monitoring, security updates, and a real person keeping your site healthy so you never have to think about it.
Every project moves through the same four phases — Discovery & Scope, Design & Prototype, Build & Integrate, Launch & Handoff.
See the full process →// COMMERCIALS_ONE_TIME
One-Time Build Packages
MACALLAN BUTLER — WEB DEVELOPMENT
Simple websites that work as hard as you do.
Every project starts with a conversation. These tiers are a starting point — your actual quote depends on what you need. Not sure which fits? Pick the one that sounds closest and we'll figure it out together.
You need to exist online. Clean, fast, and professional — a place to send people.
- Up to 4 standard pages (Home, About, Services, Contact — additional or highly custom pages quoted separately)
- Contact form
- Mobile friendly
- Basic SEO setup
- Domain connected
- 1 round of revisions
* Not included: gallery/portfolio, booking integration — available as add-ons
A few things to know: All builds include deployment to a fast, reliable host. Copywriting and logo design are not included but can be quoted separately. A 50% deposit is required to begin — the remaining balance is due at launch. Retainer plans are month-to-month with no long-term commitment.
// COMMERCIALS_MONTHLY
Monthly Care Plans
MACALLAN BUTLER — WEB DEVELOPMENT
Ongoing care for your website.
Your site isn't a one-time thing — it needs to stay fast, secure, and up to date. These plans keep it that way so you never have to think about it. All plans are month-to-month with no long-term commitment.
The essentials. Your site stays live, secure, and up to date — with a little room for small changes.
- Uptime monitoring
- SSL certificate checks
- Dependency & security updates
- Monthly backup verification
- Domain & hosting renewal reminders
- Up to 1hr of changes per month
- Performance reporting
- Strategy calls
Everything in Basic, plus a monthly check-in on how your site is actually performing — in plain English.
- Everything in Basic
- Monthly Lighthouse audit
- Google Search Console review
- Plain-English monthly report
- Security headers audit
- Up to 3hrs of work per month
- Quarterly content refresh
- Strategy calls
A real ongoing relationship. Monthly strategy, deeper analytics, and enough hours to keep the site evolving.
- Everything in Growth
- Monthly strategy call (30 min)
- Google Analytics review & insights
- Quarterly content refresh
- Up to 6hrs of work per month
- Priority turnaround (48hr)
// FULL_COMPARISON
| What's included | Basic | Growth | Partner |
|---|---|---|---|
| Uptime monitoring | |||
| SSL certificate checks | |||
| Dependency & security updates | |||
| Monthly backup verification | |||
| Domain & hosting renewal reminders | |||
| Up to 1hr of changes per month | |||
| Monthly Lighthouse performance audit | — | ||
| Google Search Console review | — | ||
| Plain-English monthly report | — | ||
| Security headers & vulnerability audit | — | ||
| Up to 3hrs of work per month | — | ||
| Quarterly content refresh | — | — | |
| Monthly strategy call (30 min) | — | — | |
| Google Analytics review & insights | — | — | |
| Up to 6hrs of work per month | — | — | |
| Priority turnaround (48hr) | — | — |
Basic Plan Features
- Uptime monitoring
- SSL certificate checks
- Dependency & security updates
- Monthly backup verification
- Domain & hosting renewal reminders
- Up to 1hr of changes per month
Growth Plan Features
- Uptime monitoring
- SSL certificate checks
- Dependency & security updates
- Monthly backup verification
- Domain & hosting renewal reminders
- Up to 1hr of changes per month
- Monthly Lighthouse performance audit
- Google Search Console review
- Plain-English monthly report
- Security headers & vulnerability audit
- Up to 3hrs of work per month
Partner Plan Features
- Uptime monitoring
- SSL certificate checks
- Dependency & security updates
- Monthly backup verification
- Domain & hosting renewal reminders
- Up to 1hr of changes per month
- Monthly Lighthouse performance audit
- Google Search Console review
- Plain-English monthly report
- Security headers & vulnerability audit
- Up to 3hrs of work per month
- Quarterly content refresh
- Monthly strategy call (30 min)
- Google Analytics review & insights
- Up to 6hrs of work per month
- Priority turnaround (48hr)
// OPERATIONS_DEEP_DIVE
What's actually included
These aren't buzzwords — here's what each service means in practice.