MCB_SYSTEMS
SERVICES_OS|SYSTEM: Online

Websites that work as hard as you do.

Builds, redesigns, SEO, and ongoing care — scoped honestly, priced transparently, no long-term contracts required.

Core Service Pillars

Builds

New sites and redesigns — from a simple presence to a fully custom platform with booking, payments, or a CMS you can run yourself.

SEO & Performance

Sites built to actually get found — clean structure, fast load times, and ongoing monitoring so your search visibility doesn't quietly decay.

Ongoing Care

Month-to-month maintenance plans — uptime monitoring, security updates, and a real person keeping your site healthy so you never have to think about it.

Every project moves through the same four phases — Discovery & Scope, Design & Prototype, Build & Integrate, Launch & Handoff.

See the full process →

Not sure where you're starting?

Get a free grade on your current site — performance, SEO, accessibility, and content — before you decide what you need.

One-Time Build Packages

Every project starts with a conversation. These tiers are a starting point — your actual quote depends on what you need. Not sure which fits? Pick the one that sounds closest, or contact us to discuss your project.

STARTER
$1,200–$1,800
Simple presence

Clean, fast, and professional web presence engineered to validate trust, establish your domain, and capture inquiries.

  • Up to 4 standard pages (Home, About, Services, Contact — additional pages quoted separately)
  • Mobile-first conversion layout & contact form
  • Basic local SEO setup & semantic metadata
  • Custom domain & SSL configuration
  • 1 round of revisions

* Not included: gallery/portfolio, booking integration — available as add-ons

POPULAR
STANDARD
$2,000–$3,200
Revenue infrastructure

Our flagship commercial system. Engineered to turn local search traffic into booked revenue, not just look credible.

  • Everything in Starter
  • Up to 6 commercial pages
  • LocalBusiness / Trade JSON-LD structured schema
  • High-conversion lead capture or booking embed
  • Baseline SiteGrade diagnostic & speed audit (95+ CWV)
  • Google Search Console & Analytics setup
  • 2 rounds of revisions
CUSTOM
$3,500+
Custom build

Advanced systems requiring specific operational workflows, client intake wizards, or headless CMS.

  • Everything in Standard
  • Multi-step client intake or payment workflows
  • CMS integration — edit content without code
  • Automated email / CRM notification routing
  • Custom API integrations & database schemas
  • 3 rounds of revisions
  • Scoped per project

A few things to know: All builds include deployment to a fast, reliable host. Copywriting and logo design are not included but can be quoted separately. A 50% deposit is required to begin — the remaining balance is due at launch. Retainer plans are month-to-month with no long-term commitment.

Monthly Care Plans

Your site isn't a one-time thing — it needs to stay fast, secure, and up to date. These plans keep it that way so you never have to think about it. All plans are month-to-month with no long-term commitment.

BASIC
$75/month
Keep the lights on

The essentials. Your site stays live, secure, and up to date — with a little room for small changes.

  • Uptime monitoring
  • SSL certificate checks
  • Dependency & security updates
  • Monthly backup verification
  • Domain & hosting renewal reminders
  • Up to 1hr of changes per month
  • Performance reporting
  • Strategy calls
POPULAR
GROWTH
$150/month
Stay healthy & visible

Everything in Basic, plus ongoing SiteGrade automated diagnostics, search performance tracking, and direct developer hours.

  • Everything in Basic
  • Monthly SiteGrade & Lighthouse performance audit
  • Google Search Console indexing & keyword review
  • Plain-English monthly executive report
  • Security headers & vulnerability scanning
  • Up to 3hrs of work per month
  • Quarterly content refresh
  • Strategy calls
PARTNER
$350/month
Grow together

A real ongoing relationship. Monthly strategy, deeper analytics, and enough hours to keep the site evolving.

  • Everything in Growth
  • Monthly strategy call (30 min)
  • Google Analytics review & insights
  • Quarterly content refresh
  • Up to 6hrs of work per month
  • Priority turnaround (48hr)

Full Comparison

Basic Plan Features

  • Uptime monitoring
  • SSL certificate checks
  • Dependency & security updates
  • Monthly backup verification
  • Domain & hosting reminders
  • Up to 1hr changes/month

Growth Plan Features

  • SiteGrade & Lighthouse audit
  • Google Search Console review
  • Plain-English monthly report
  • Security headers audit
  • Up to 3hrs work/month

Partner Plan Features

  • Quarterly content refresh
  • Monthly strategy call
  • Google Analytics review
  • Up to 6hrs work/month
  • Priority turnaround (48hr)

What's actually included

These aren't buzzwords — here's what each service means in practice.

Common Questions

Ready to get started?

Ready to get started? macallan@macallanbutler.com