PRIVACY_POLICY
Effective Date: January 1, 2026 // Last Updated: 2026
This Privacy Policy outlines how MCB Systems LLC (“MCB Systems”, “we”, “us”, or “our”), operating https://macallanbutler.com, collects, uses, processes, and safeguards personal information gathered through our website, contact systems, and web auditing services.
For any questions, requests, or privacy inquiries, contact the data controller directly at macallan@macallanbutler.com.
01. Information We Collect
We collect information that you directly provide to us, as well as diagnostic and analytical telemetry generated during your use of our site:
- Contact Form Inquiries: When you submit a transmission via our communications channel (
/contact), we collect your name (operator identification tag), email address, message body, and optional package/service selection. - SiteGrade Diagnostic Inputs: When utilizing our automated website audit utility (
/sitegrade), we process the target URL you provide, the resulting technical performance and SEO metrics, and any recipient email address entered for report delivery. - Google Analytics 4 (GA4) Telemetry: We collect aggregated usage data, device hardware characteristics, browser types, operating systems, session duration, and specific user engagement events, including:• submit_contact• inquire_tier• cta_click• scroll_depth• nav_click• external_link_click• email_click
02. Third-Party Processors & Infrastructure
We do not sell, rent, or monetize your personal information. Data collected is transferred solely to verified third-party technical infrastructure essential for delivering our services:
- Google Analytics 4 (Google LLC): Web analytics platform utilized for tracking performance, traffic patterns, and conversion telemetry. GA4 processes anonymized IP addresses and usage signals.
- Resend Inc.: Transactional email service provider utilized for routing contact inquiries and delivering generated SiteGrade PDF audit reports.
- Vercel Inc.: Cloud hosting and edge serverless execution environment that serves our frontend and API endpoints.
03. Cookies & Tracking Technologies
Our site utilizes first-party cookies and storage identifiers via Google Analytics 4 to distinguish individual visitor sessions and gauge interaction patterns. We do not run third-party advertising networks or behavioral remarketing pixels.
You can manage or disable cookies at any time directly through your web browser preferences or by utilizing industry-standard privacy browser extensions.
04. Data Retention & Rights
We retain contact submissions and client inquiry payloads only for as long as necessary to conduct ongoing business communications, execute contracted development projects, or comply with standard legal recordkeeping requirements. Diagnostic reports and temporary audit caches are periodically pruned.
You retain the right to inspect, verify, update, or request the permanent deletion of any personal information we hold concerning you. To execute a data deletion or access request, please contact:
05. Security Protocol
We deploy technical safeguards to protect all submitted data, including TLS 1.3 encryption in transit, strict HTTP Content Security Policies (CSP), frame denial protections, and secured environment variables for server credentials.